We're the team that built Amazon Ads in Australia. Most AU brands either avoid Amazon or underestimate it. Not on our watch.
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It changes constantly. Policies shift overnight. Algorithms update without warning. Ad costs creep up. Your listing gets suppressed for a reason that makes no sense. Your Buy Box disappears and nobody can tell you why.
Some brands never make it past Brand Registry. Others spend thousands on ads before realising their product pages were never set up to convert in the first place.
We don't just run ads. We build profitable Amazon businesses.
More sales is easy to promise. More profit is harder to deliver and it's the only number that actually matters to your bottom line.
Most agencies focus on ROAS. We focus on Total Advertising Cost of Sale because ROAS alone doesn't tell you if you're actually making money. We connect the dots between retail and Amazon Ads, diving deep into your numbers from day one to understand what's really driving performance and what's quietly killing your margin.
We only promote profitable products -- and only when they're retail ready. We create and optimise Amazon listings, imagery, video, and ads together -- because everything is connected. What we learn from Amazon Ads feeds back into organic, and what we learn from organic sharpens our paid strategy. Both sides improve each other constantly.
We've spent years inside Amazon, building Amazon's advertising business in Australia from the ground up. That means we know how the platform thinks, what it rewards, and exactly where Australian brands leave money on the table.
Every Amazon strategy we build is tested, analysed, and optimised, then tested again. We don't set and forget. The platform is constantly changing and your strategy has to keep up.
You focus on your business. We focus on making Amazon work for you.
From day 1, whether you’re growing a large business to smaller brands, you’ll feel genuinely seen and heard. Kacie isn’t just focused on her own goals and brand, but she wants to know your entire story, your business and personal challenges and what really matters to you. Retail8 embraces and defines what it means to have a human to human interaction. Each collaboration is genuine, from saying hello, to hitting a huge milestone.
Huge thanks, and super grateful that I have the opportunity to work with Kacie again, and can’t wait to accomplish everything we’ve set out to do!
Working with Kacie Serls at Retail8 was a game-changer for ZIWI. In just four months, she transformed our Amazon advertising strategy, improving ACOS and ROAS, implementing a powerful tentpole framework, and driving record-breaking results on Pet Day and Prime Day. Her expertise in AMC and DSP elevated our campaigns, while her collaborative approach empowered our team and boosted our confidence to invest further. Kacie is a rare blend of strategist, performance marketer, and true partner. We couldn’t recommend her more highly.
We worked with Kacie to strategically manage Amazon advertising for one of our key US clients, during our onboarding period, and she exceeded every expectation. Her systematic approach to account management is bulletproof, from campaign planning through performance analysis and client communication. Solid insights back every recommendation, every strategic decision well-reasoned. Her deep Amazon knowledge translates platform capabilities into tangible business outcomes.
But what truly sets Kacie apart is that she's completely unflappable. Client concerns, campaign pivots, budget changes, nothing phases her. Her calm professionalism and clear communication kept everyone aligned and confident throughout.
Kacie delivers results through exceptional strategic oversight and deep expertise, with the professional composure that makes challenging accounts run smoothly.
Kacie’s tenure at Amazon gives her a unique advantage and knows how to unlock Amazon’s full potential for clients. At Deep Media, we’ve partnered with Kacie and Retail8 on strategy, planning, and media execution, benefiting from her hands-on knowledge and strategic thinking. She’s commercial, collaborative, and focused on driving results. For any brand aiming to grow on Amazon, working with Kacie and Retail8 is a smart move.
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