Retail8 I Retail Marketing & eCommerce Growth

Who We Are

With over 15 years in digital marketing and six years helping launch Amazon’s advertising business in Australia and New Zealand, we bring deep experience and strategic clarity to every project.

At Retail8, we work with brands of all sizes to develop clear, actionable strategies across paid media, SEO, ecommerce, and social. Our goal is simple — to help you grow, adapt, and lead in the evolving retail landscape.

kacie@retail8consulting.com

We take the time to understand what makes each client unique — their goals, challenges, and ambitions. Then we build strategies that actually move the needle.

Our approach is grounded in transparency, honesty, and a commitment to long-term success. We don’t overpromise — we deliver.

Our Projects

Selected Works

Akaunt

Our comprehensive suite of services is designed to meet the unique needs of the finance industry.

Website

2020

View Project

Belvant

Our extensive range of beauty solutions includes everything from skincare and makeup to haircare and wellness products.

Branding

2021

View Project

Covze

We specialize in providing software solutions tailored to elevate your business operations and drive growth.

Website

2022

View Project

Seon

We understand that every shipment is unique, and we tailor our solutions to meet your specific requirements.

where we excel

Our Expertise

Retail Readiness

Before you invest in retail media, your products need to be retail-ready. At Retail8, we ensure your brand is primed for performance by creating & optimising product pages, refining content, aligning inventory, profiling your customers and enhancing brand and product discoverability.

Inspiring Content

Your brand deserves more than just visibility; it needs impact. At Retail8, we craft high-performing D2C websites, design branded storefronts across online marketplaces, and produce stunning lifestyle and product imagery that stops the scroll. From engaging video content to conversion-driven designs, we create experiences that connect with shoppers and drive results.

Media Strategy

We don’t just run ads. We architect media strategies that scale. From always-on activity to high-traffic event planning, Retail8 builds full-funnel campaigns across search, display, and video. Whether it’s Amazon Ads, eBay, Coles360, Meta, Google, Microsoft, and beyond, we tailor channel mixes to your goals and use data to drive every decision. The result? Smarter spend, stronger returns, and media that actually moves the needle.

Unlock Profit

Retail8 helps brands reclaim lost revenue and reinvest it where it counts. Through shortage claim audits, shipping carrier reviews, and pallet brokering, we uncover inefficiencies and reduce cost of goods, boosting margins without compromising scale. Every dollar saved is a dollar that can fuel your media strategy and accelerate brand growth.

Optimise Visibility

In a world where shoppers turn to search engines and AI assistants to find what they need, visibility is everything. At Retail8, we optimise your product content to perform across both traditional search and emerging AI discovery tools. From keyword-rich listings to structured data and semantic relevance, we ensure your brand shows up when and where it counts. Since the landscape is evolving fast, we’re constantly learning so you stay ahead.

Brand Partnerships

At Retail8, we don’t just consult. We invest. For the right businesses and visionary founders, we offer strategic partnerships and equity deals that go beyond advice. We bring capital, capability, and commitment to the table, working side-by-side to build sustainable growth and long-term success. When we believe in a brand, we back it.

How we work

8 Steps to Success

Planning

Discovery

Alignment

Discovery session

We start with you! Before we build anything, we listen. Our discovery session is where we dive into your business, your brand, and your ideal customer. This ensures every strategy we create is rooted in what makes you unique. No assumptions, just alignment from day one.

Insight

Trends

Analysis

Research & audit

We dig deep into your products, your competition, and your existing campaigns to uncover what’s working, what’s not, and where the opportunities lie.
Our audits are data-driven and actionable, giving you a clear roadmap to optimise performance and outpace the market.

Positioning

Presence

Identity

Brand audit

We take a 360º look at your brand. How it shows up, how it’s perceived, and how it performs.
From messaging and visual identity to customer experience and competitive positioning, our brand audit uncovers gaps, strengths, and opportunities.
The result? Clear, actionable insights to sharpen your strategy and elevate your brand.

Positioning

Presence

Identity

Performance analysis

Turn data into decision.
We analyse your sales and media data to uncover what’s driving growth and what’s holding it back.
From campaign performance to product sell-through, we connect the dots between spend and sales, giving you clear insights to optimise strategy and maximise ROI.

Launch Strategy

Monitoring

Optimization

Strategy development

We plan with purpose.
We build strategies that are grounded in insight and tailored to your goals.
Whether you’re launching, scaling, or repositioning, Retail8 develops clear, actionable plans that connect brand, media, and retail execution so every move drives measurable impact.

Goal Setting

Planning

Roadmap

Implementation plan

From strategy to execution.Ideas are only as good as their execution. At Retail8, we turn strategy into action with clear, step-by-step implementation plans tailored to your business. We align all teams, timelines, and tools to ensure every initiative is delivered with precision and drives measurable results.

Timeline

Resource Planning

Execution Map

Media execution & optimisation

We bring your media strategy to life with precision and agility. From campaign setup to real-time optimisations, Retail8 executes across search, display, and video.

Launch

Activation

Campaigns

Technology to drive impact

At Retail8, we integrate leading third-party tools to supercharge our services from advanced analytics platforms and retail media dashboards to AI-powered content optimisation and supply chain audit software.
These technologies help us move faster, dig deeper, and deliver smarter strategies so your brand stays ahead in a competitive landscape.

Success Stories

Case Studies

No case study found.

Our Retail Media Network

Customer reviews

Their words,
not ours

From day 1, whether you’re growing a large business to smaller brands, you’ll feel genuinely seen and heard. Kacie isn’t just focused on her own goals and brand, but she wants to know your entire story, your business and personal challenges and what really matters to you. Retail8 embraces and defines what it means to have a human to human interaction. Each collaboration is genuine, from saying hello, to hitting a huge milestone.

Huge thanks, and super grateful that I have the opportunity to work with Kacie again, and can’t wait to accomplish everything we’ve set out to do!

Raymond Nhan, Head of eCommerce, Let’s Play Games

Working with Kacie Serls at Retail8 was a game-changer for ZIWI. In just four months, she transformed our Amazon advertising strategy—improving ACOS and ROAS, implementing a powerful tentpole framework, and driving record-breaking results on Pet Day and Prime Day. Her expertise in AMC and DSP elevated our campaigns, while her collaborative approach empowered our team and boosted our confidence to invest further. Kacie is a rare blend of strategist, performance marketer, and true partner. We couldn’t recommend her more highly.

Jessica Dulin, Director of Performance & Growth Marketing, ZIWI USA Inc.

We worked with Kacie to strategically manage Amazon advertising for one of our key US clients, during our onboarding period, and she exceeded every expectation. Her systematic approach to account management is bulletproof, from campaign planning through performance analysis and client communication. Solid insights back every recommendation, every strategic decision well-reasoned. Her deep Amazon knowledge translates platform capabilities into tangible business outcomes.
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But what truly sets Kacie apart is that she's completely unflappable. Client concerns, campaign pivots, budget changes, nothing phases her. Her calm professionalism and clear communication kept everyone aligned and confident throughout.

Kacie delivers results through exceptional strategic oversight and deep expertise, with the professional composure that makes challenging accounts run smoothly.

Alex Radford, co-Founder, D3

Kacie’s tenure at Amazon gives her a unique advantage and knows how to unlock Amazon’s full potential for clients. At Deep Media, we’ve partnered with Kacie and Retail8 on strategy, planning, and media execution, benefiting from her hands-on knowledge and strategic thinking. She’s commercial, collaborative, and focused on driving results. For any brand aiming to grow on Amazon, working with Kacie and Retail8 is a smart move.

Andrew Hammond, Co-Founder, Deep Media

Our Blogs

Articles & Resources

Leadership

Redefining Retail Media